Marketing of premium quality apples and pears has been core to our business since 1995.
Nationally, Freshmax manages integrated supply and marketing programmes to New Zealand’s leading retailers. Our aim is to provide quality, locally grown apples and pears throughout the entire year. Niche import programmes fill the small gap where New Zealand product is not available. We are passionate about pipfruit, and want our customers to enjoy their favourite apples and pears all year round.
Our International Marketing Team provide quality New Zealand grown apples and pears to Asia and the Mid East, Europe, UK, North America and Canada. We are proud of our ability to supply a multitude of markets by successfully working to individual market access protocols.
Innovation & IP
Freshmax is committed to innovation in the apple and pear category, and is investing heavily in intellectual property development in both New Zealand and Australia.
Through close partnerships with nurseries and global breeding programs, Freshmax is now at the forefront of development of new and exciting varieties and brands which will deliver greater sustainability to our supply partners and a superior product to retailers and consumers.
New Zealand Growing Regions
Main Growing Regions: Hawke’s Bay, Nelson & Central Otago
Additional Growing Regions: Waikato, Gisborne, Wairarapa
APPLES Mahana Red®, Royal Gala, Braeburn, Kiku ™, Fuji, Kanzi, Granny Smith, Pink Lady®, Crimson Snow, New Zealand Beauty, New Zealand Rose, New Zealand Queen, Cox Orange
PEARS Angelys, Sugar Pears & Hosui Nashi, Beurre Bosc, Packham’s Triumph, Taylors Gold, Doyenne Du Comice
Freshmax can provide the standard 18kg cartons and also specific pack formats to meet individual requirements of our customers in New Zealand or internationally.