The Freshmax Group continues to invest in production and post-harvest operations in a number of core categories for the business. This strategic vertical integration has become an important component of our day-to-day business, and has led to collaborative alliances with a number of the region’s best producers. By developing these partnerships we are well positioned to ensure continuity of supply for our key customers, both domestic and international, and to help our growers grow.
Why partner with us?
Freshmax understands the importance of developing efficiencies in the supply chain and continues to invest with a number of New Zealand and Australia’s leading producers to grow their businesses and provide a platform for sustainable growth for the future. Partnering with Freshmax has allowed our key supply partners to become intricately involved in the development of new varieties, more efficient orchards and farms and state-of-the-art post-harvest facilities.
So why partner with us? The Freshmax Group has one of the most comprehensive wholesale and retail sales and distribution networks in Australasia. Powered by our people we are focused on continuing to grow and re-define the fresh produce industry and we understand this can only be done with a collaborative approach and shared objectives.
The collaborative supply chain of the future
Freshmax sees partnerships as the foundation of a more efficient and profitable business model. The future:-
- Philosophy of total chain management
- Supplier-Marketer collaboration and inter-dependence
- Shared production development
- Driving increased efficiency and sustainability
- Shared knowledge; shared reward
Meet a supply partner
Jonathan Moffett has been growing produce for 42 years. Not only does Jonathan grow apples and pears, he grows melons, peas, pumpkin, courgettes and sweetcorn too. The farm is still a family run business including his three sons Jonty, Joe and Sean. Together the Moffetts work 250 acres in the beautiful Hawkes Bay region of New Zealand.
RIGHT: The Moffett Family
Partnerships / Vertical Integration
The Freshmax Group invests in joint venture growing and packing operations that will deliver growth in key categories for the business, and which are in line with our strategic objectives. Our key partners are based in the productive growing regions of New Zealand & Australia. This investment can include:
- Shared cropping
- JV ownership of orchards, packhouses & coolstores
- IP & Varietal investment
- Seasonal Funding