February 2017: Freshmax is set to commence the greatest season yet for its superior varieties of kiwiberry, marketed under the Munch’n™ brand.
The New Zealand summer has been kind to growers with high sunshine hours, meaning kiwiberry maturity is tracking well with high dry matter. The end result – they are feeling confident that their kiwiberries will taste delicious, meaning that consumers will love Munch’n™ compared to the average kiwiberry.
The Freshmax team has been on the road in the Bay of Plenty visiting growers and the general consensus is that an early harvest is likely, with the first fruit expected to be with export customers in the last week of February.
“Our customers are coming back from Chinese New Year holiday and looking forward to an exciting campaign with Munch’n™ kiwiberry following on from the success of the Lani™, Starletta™ and Pickers Best™ cherries, some of Freshmax’ other specialty fruit brands” says Tracey Burns, Export Division Manager at Freshmax NZ.
This week sees the start of the new Munch’n™ marketing campaign, with the brand new global Munch’n™ kiwiberry website going live. Check it out www.munchn.co.nz.
For Munch’n™ sales enquiries please contact:
Tracey Burns – Export Division Manager – Freshmax NZ Ltd
m: +64 21 936 428